– Robin Madel, Ecocentric
We Americans definitely love our burgers. Unfortunately, our love has come with a high price tag – including environmental destruction and poor animal welfare. Conventional meat production – especially beef – is incredibly resource intensive. Friends of the Earth and Turning Green’s Better Burger Challenge wants to transform the iconic, resource-intensive American hamburger into a force for better health, environmental sustainability and animal welfare, as well as provide new opportunities for independent family farmers and ranchers.